Case 3- marketing Essay

1. how was Samsung able to go from copycat Brand to product leader?By introducing a raw top-to-bottom strategy for the entire alliance which Lee called new management. In order to become a cutting-edge product leader and not a copycat and cheap brand, Samsung hired new fresh young designers whom will develop sleek, bold, beautiful and that will always receive a Wow For response new products. Also, the company was no longer going to work with low-end distri anders, instead they choose to work with specialty retailers such as outperform Buy and Circuit City. Lees goal was to dethrone Sony and become the biggest consumer electronics firm in the world.2. is Samsungs product development process customer come to? Team establish? Systematic?I do believe that Samsungs product development process has all those qualities since every new product has to move over the Wow Test during testing in order to be very attractive for customers, otherwise it is sent back to the design department. Th roughout this test the company can also evaluate and review the new products. Also the new management is a top-to-bottom strategy so it is supposed to be centered, team based and systematic it requires several departments to work together.3. Based on the PLC, what challenges does Samsung face in managing its high-tech products?Samsungs products have been extremely successful during the last years but now their high-tech products have lost their touch and the companys profits and sales ar declining. Lees reponse to this matter was Samsungs new strategy mabuljungje which means horse that does not stop even tought their products are in the decline stage Lee does not plan to stop, hebelieves this is the conviction for the company to run and keep going.4. will Samsung likely achieve its goals in markets where it does not dominate, such as smartphones? Why or why not?I dont belive it will conquer the markets where it does not dominate right now simply because even tought they are invest ing heavily to ensure and have the TV proceeds loyalty lies in the products of other companies such as Mac Store. Right now little percentage of the customers prefer Samsung instead of Mac why? Because their products are more recognized in society terms, have more class, usually are the first ones to appear so they are inmediatly the leaders , the service is unafraid and more.